For the advertisement and promotion of Central Fest we wrote Central Fest in different places in our school playground. We also wrote the date so people know when it is going to be taking place. We used yellow for the colour that represented Central Fest. We used yellow tape and wool to make the logo and letting people know about this festival. Guerilla Marketing is when you are promoting a festival, performance ect... to a wide range of audiences and it doesn't cost anything as you will be only useing materials that can be found at home and things that can be found easily.
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